
If you own a website you definitely would like it to appear on the top results of any search engine. Most users only explore the top 10-20 results displayed by any search engine. Hence, you must strive to make your site as effective as possible.
The first step towards achieving this feat is knowing whether your site is search engine compatible or not. So ask yourself does your site have tailor-made META and title tags? Is it registered with the top search engines? If the answer is NO, worry not, you count among 70% of the web developers in the world. So if you made your own site, it's time to find out about one of the most important concepts in web development today- Search Engine Optimisation (SEO). You start by reading this seo tutorial.
In plain simple language it is the technique of attaining higher rankings in search engines via changes to the site code. To optimise your site yourself you should know some basic facts about search engines They cannot read graphics, they search for content in your title and META tags and the body text is of utmost importance. Optimising these parameters relevantly gives you a higher chance of success in rankings for particular keywords or phrase words. For example if you are hosting a college competition you should have the words "college" and "competition" in your html title and META tags. So if anyone types college competition in the search box your site is bound to have a higher ranking.
Secondly add loads of relevant HTML text, this greatly helps improve rankings as it is one of sections that a search engines goes through while listing your page. Also add HTML links to all the pages in your site, this interlink is a greatly increases the probability that your site will show in the top results.
In case your site was made by some web designer, the going gets harder as most web developers don't feel it necessary to optimise a site and consider it outside their core business. So your site can exist for several months without any search engine knowing! Also even if your site contains META tags they may be irrelevant to your page content.
You must remember that Search engine optimisation is a new concept and requires client interaction and constant monitoring. So if your designer is unable to produce any rankings of his previous work, his site optimisation is poor. In that case you can consult any of the hundreds of Search Engine Optimisation Specialists that have sprung up in recent years to fulfil this need. These companies work directly with you and your web designer to guarantee that your site gets high rankings and exposure from every major search engine and directory at a minimum cost. Hence, you should always include the cost for SEO whilst computing the budget and your site will be as popular as any billboard at on Times Square. You can even undergo a special Search engine marketing course if you wish to learn optimisation for yourself.